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A Guide to Using White Glove Delivery Services

November 2, 2017 0 Comments

White Glove DeliveryDepending on how often you use delivery services, you may or may not have heard of the phrase “white glove delivery.” When you think of white gloves, do you think of a butler holding a silver platter, ready to serve you champagne? After all, white gloves used to be part of a man’s evening attire. They continue to be worn by professional drivers in Japan today.

White gloves are elegant. They also show dirt or dust, so if you’re being served hors d’oeuvres by someone wearing white gloves, you can quickly determine if their hands are clean or not.

If you associate white gloves with special treatment, you’re right. Whether your waiter or delivery driver wears them, “white glove” means your satisfaction comes first. That’s the idea behind white glove delivery service.

What Is White Glove Delivery?

White glove delivery is essentially a step up from regular delivery. Exceptional attention is paid to the item throughout its journey.

A step above regular delivery

When an item is delivered via white glove delivery, every step of the way, from point A to point B, is very carefully considered. Whereas ordinary delivery services leave packages on the sidewalk or in the driveway, white glove drivers will bring the package or packages into your home or place of business to save you the trouble of heavy lifting and assembly.

White glove delivery services include care for the following:

  • Packaging: Items delivered through white glove services are packaged with proper materials to ensure the items arrive exactly as they were before delivery — no scratches, dents or broken pieces. Some companies build custom crates for your items, regardless of size or weight.
  • Logistics: From the moment packages or goods are prepared for shipping to the minute these items are transported to their destination, every step is planned according to the needs of the customer and the objects handled. From choosing the proper packaging to scheduling overnight storage, all the logistics are dealt with by the delivery service, leaving you time and space to take care of other priorities.
  • Cleanliness: The storage facilities and delivery trucks used with white glove delivery services are clean and secure, to prevent damage from dirt, dust or other debris.
  • Assembly: White glove delivery drivers are trained specialists who not only deliver goods safely and efficiently but also assist with moving packages to the desired location. They can help with assembly and setup of delivered goods. Whether it’s a piece of bulky furniture or a delicate lighting fixture, white glove drivers are trained and prepared to make sure the object is left in a condition and position that satisfies the customer.
  • Disassembly: If you use white glove services for an event such as a wedding or trade show, white glove drivers will safely and quickly disassemble, remove and transport the delivered objects to the new location.
  • Disposal: All boxes, crates and packing materials will be disposed of by white glove drivers as you wish, saving you time and trouble.

When Should You Use White Glove Delivery?

There are countless scenarios where using a white glove delivery service would undoubtedly be the best option. Whether you have antique furniture or art delivered to your home, or you need sterile medical equipment delivered in a timely fashion and treated with extreme caution, consider going white glove. For your business or your home needs, it’s worth it.

Say you just bought a new home in New York state. Your mother calls you from Kansas City and tells you that she wants you to have grandma’s antique Victorian desk. You have long dreamt of owning that desk, and you finally have the perfect room to keep it in. How will you get it there?

You imagine that gorgeous piece of mahogany riding in the back of a truck that’s also delivering rolls of chicken wire. In such a situation, you might find grandma’s desk upon delivery looking as if it’d been handled by a giant angry cat instead of a human being. In this case, choosing white glove delivery could give you peace of mind nothing will happen to your heirloom.

Or say there’s going to be an exhibit of your life-sized glass sculptures in a gallery a hundred miles away. Would you feel safe hiring just any delivery service to transport and install a decade of your life’s work? Probably not.

The Best Items to Ship Using a White Glove Delivery Service

 According to a survey, approximately 16.9 million people moved to a new county annually from 2010-2014. That’s a lot of moving going on. Were you one of the millions? Remember how difficult it was to move all of your belongings?

Obviously, not every item needs to be handled by expert delivery drivers. But some, as we’ll take a look at below, really do need attention to all the details. Generally speaking, if an object is of high value, irreplaceable, too heavy, difficult to assemble, or needs quick assembly, then it’s probably worth white glove treatment.

Valuables

 A valuable is anything that has monetary value or personal value. A valuable could be a piece of Egyptian pottery transferred to a new exhibit, or it could be a wedding dress passed down through generations. Whatever the object is, value means something different to everyone.

White gloves services will give just as much care to ancient pottery as a vintage bridal gown because specialized delivery services value customer satisfaction. Some valuable items to consider using white glove delivery services for may include:

White GLove Valuables

  • Artwork — sculptures and paintings
  • Expensive equipment — machines, musical instruments or robotics
  • Rare items — artifacts, antiques or memorabilia

Fragile Items

 Setting up a theater production? Need lighting or displays delivered and assembled ASAP? Fragile items aren’t just those made of glass or ceramic. Lots of things in our businesses and homes require unique handling and arrangement, as they may have delicate parts that could be easily damaged if not transported with extreme care. Fragile items that may need particular treatment include:

  • Decorations — holiday displays or event decor
  • Furniture — unassembled pieces or fine materials
  • Displays — theater set pieces or trade show exhibits
  • Lighting fixtures — chandeliers or large wall sconces
  • Other goods — glass, porcelain, chinaware, pottery or crystal

 Unassembled or Bulky Furniture

 You may want to consider hiring white glove professionals to deliver your furniture if it is valuable, delicate, too heavy to carry alone, difficult to handle or in need of assembly. Consider some stats:

  • According to the American Chiropractic Association (ACA), 31 million Americans experience lower back pain. It is estimated up to 80% of people will experience a back problem at some point in their life, and Americans spend $50 billion or more each year on back pain.
  • One of the ACA’s tips to prevent back pain is to “lift with your knees, keep the object close to your body, and do not twist when lifting.” Want to know our tip to preventing back pain? Leave the lifting to the experts.

White glove services might be worth considering for not only heavy items but difficult or hard-to-assemble items. We all only have so much time in the day, and sometimes it’s just worth having a professional take care of something and save yourself the headache.

heavy & Hard to lift

Remember the last time you tried to build that do-it-yourself bookshelf shaped like a mermaid? Or when you asked your neighbor to help you squeeze your wrought iron headboard through the front door, and whoops! There went the freshly painted wall. Some chores are just way easier and less of a health risk to leave to the experts.

Medical Equipment

 If you work in a hospital or any medical facility, or you care for someone at home, you know the importance of sterile medical equipment. In addition to equipment being 100% sterile, it’s vital the equipment works upon arrival, as someone’s life may depend on it.

White glove delivery can ensure your medical equipment is handled with the utmost care. Call your delivery company to see if it offers medical-related deliveries, as this may include the need for refrigerated trucks.

Refrigerated or Perishable Goods

 Depending on the service you contact, they may or may not offer refrigerated services. Mitchell’sNY offers refrigerated trucks as well as box trucks and tractor trailers to meet all of your needs. Whether you’re a business or restaurant owner, or you want catered dishes to make it to a party on time, white glove delivery is the way to go.

Food items or beverages should always be handled with great consideration. The last thing you’d want on your daughter’s wedding day is for the 5-tier cake to arrive looking like a deflated basketball. Anything edible requires cleanliness and climate control — factors you’ll want to consider when choosing your delivery service.

 Special Event Deliveries

 White glove delivery services will not only transport perishable items from a caterer or other business to the desired location but will also help you set up your special event or trade show in one seamless transaction. This could include delivery of and assistance with:

  • Decorations
  • Tables and chairs
  • Lighting fixtures
  • Cooking equipment and serving stations
  • Food and drink
  • Musical equipment
  • Sets or displays
  • Sound systems or audio equipment

 Virtually anything you need help with regarding the delivery of goods, and the setting up and tearing down of the event, can be left in the hands of a white glove delivery service. For your next special event, save yourself a lot of stress and time and contact a white glove delivery service like Mitchell’sNY.

 How to Pick a Provider

 Now that you know what white glove delivery services are all about, you’re probably wondering how to choose the right provider for you.

Here are some questions you’ll want to ask yourself and potential providers when making a decision:

choose a provider

  • Provider location: Can this provider meet your needs on time?
  • Services provided: Will you need overnight storage? Refrigeration? Audio setup experts? Make sure the company you are interested in will be able to efficiently deliver quality service.
  • Delivery time: How long will the delivery take? What are the hours of operation? Can a delivery be scheduled at any time?
  • Tracking: What tools are available to you to track your delivery? Are the tools convenient or easy to use?

Also, you’ll want to read past customer reviews and testimonials. Learn the company’s history. What is their reputation? You’ll want to go with a company that is experienced, has positive reviews, and shows a proven record of reliability and excellent customer service.

What to Expect From White Glove Delivery Services

 What a white gloves service offers depends on the company. However, you should expect to receive nothing short of the highest-quality customer service with any white glove service. The delivery service will not end until your satisfaction is met. Mitchell’sNY is a company that takes care of the full logistics from start to finish.

Using a white glove delivery service will save you:

  • Time
  • Stress
  • Hassle

Moving is not fun. Lifting heavy furniture is not fun. Asking friends, family and neighbors to help you move is definitely not fun. At times, it can be tempting to abandon all your belongings and hide in a cave somewhere. If you’re feeling discouraged enough to live with a family of bears, then it’s likely time to contact a delivery service.

Get in Touch With Mitchell’sNY for Your NYC White Glove Delivery Needs

Looking for a white glove trucking service in New York City? For over 68 years, Mitchell’sNY Logistics has been a trusted provider offering all of your delivery needs, from white glove services to assistance with warehouse management. Mitchell’sNY will save you valuable time while you focus on living your life.

Not all companies provide top-notch service from beginning to end, so it’s important to know what you’re paying for with any company you choose. However, you can depend on Mitchell’sNY Logistics to be there for you every step of the way.

Let Mitchell’sNY cater to your delivery needs, so you can have the time and freedom to enjoy your next event or your new home stress-free. With white glove service, every detail matters. Wondering about costs? Contact Mitchell’sNY Logistics for a free quote today.


Black Friday in NYC: How to Prepare

October 19, 2017 0 Comments

Black Friday in NYC: How to Prepare

Since 1952, Black Friday has been widely regarded as the start of the holiday shopping season in the United States. Historically, many retailers have opened early on Black Friday and offered money-saving deals of some of the items that are expected to be big sellers during the holiday season. In more recent years, retailers have started their Black Friday promotions by opening their doors to consumers during the evening on Thanksgiving.

While Black Friday isn’t a national holiday, many people who aren’t employed in the retail industry have the day off. Because so many shoppers don’t have to work and a lot of retailers offer deep discounts and have extended hours on Black Friday, the day after Thanksgiving is often one of the busiest shopping days in a given year.

Getting Ready for Black Friday

Preparation is the key to having success as a shopper on Black Friday. Even if you’re heading out to pick up just one item, it’s likely you’ll encounter long lines, which means you’ll be on your feet a lot. Be sure you get plenty of rest before you leave your home, especially if you’re going to be shopping all day.

Because there we be lines, crowded stores and a lot of walking, it’s also critical to wear comfortable shoes during your shopping marathon. In other words, Black Friday isn’t the day for you to break in a new pair of shoes — no matter how great they make you look.

Make sure you leave home with a full stomach on Black Friday or the evening of Thanksgiving if you’re going shopping, too. You’ll want to be fully hydrated as well. Since crowded spaces are often warmer and more physically draining than usual, be sure you bring some bottled water with you so you can replenish your fluids as necessary.

Making arrangements to have Mitchell’sNY deliver newspapers to your home or office should be another part of your Black Friday preparations. The newspapers we’ll deliver directly to you are great sources of information regarding Thanksgiving Day and Black Friday sales and the times area retailers will open their doors to the public.

After you look through the newspapers we deliver, make a list of the retailers you want to visit and the specific items you’re hoping to purchase at each location. Having a list of retailers and products will help you avoid missing a great deal, and it will help you stay within your budget.

Shops to Explore on Black Friday

Here are some NYC shops you may want to check out on Black Friday:

  • Macy’s Herald Square: Macy’s Herald Square is the home of the world’s largest shoe store, which measures 63,000 feet. It’s also the home of fantastic doorbusters on Black Friday. With an endless supply of shoes, other goods and great deals, it’s unlikely you’ll leave Macy’s Herald Square empty-handed.
  • Lord & Taylor: Offering deals on the latest fashions, you won’t go wrong by including Lord & Taylor on your list of must-stop shops for Black Friday. If you don’t take our advice and leave home hungry, you can refuel with a satisfying meal at the retailer’s in-store eatery, Sarabeth’s.
  • The Shops at Columbus Circle: If you’re looking for one location where you can shop at a lot of different stores, visit The Shops at Columbus Circle the day after Thanksgiving. From J. Crew to H&M to Sugarfina and a whole lot more, you’ll enjoy a wide variety of choices at The Shops at Columbus Circle.

When it comes to Black Friday this year, you can’t go wrong when you enlist the help of Mitchell’sNY to deliver the timely periodicals you need to score those fantastic deals.


Halloween 2017: The Best Pop Culture Costumes

October 1, 2017 0 Comments

Halloween 2017: The Best Pop Culture Costumes

While it might be difficult to believe it’s already October, it is! And we couldn’t be more excited because October brings Halloween and a bunch of fun-filled holiday parties right along with it.

One of the things that makes Halloween and the weeks leading up to it so much fun is that the holiday and its festivities give you the chance to step into someone else’s shoes and pretend you’re them, even if it’s just for a little while. Whether you want to dress up like your child’s favorite Disney character, a famous athlete, a Hollywood star or something else, you can be just about anything you want to be on Halloween. You can even be a building, mailbox, fire hydrant or something even more outrageous.

If you can’t think of anything you want to be for Halloween or you’re trying to outdo that one person at the office party who always comes up with the perfect costume, you may find inspiration in pop culture. From iconic stars to newer arrivals on the scene, pop culture personalities are memorable and fun to impersonate around this time of year.

Here are some ideas for Halloween costumes taken directly from pop culture:

  • Wonder Woman

Starring actress Gal Gadot as its lead character, “Wonder Woman,” debuted in the United States on June 2, 2017. “Wonder Woman” is the fourth installment in the “DC Extended Universe” series and it’s based on the DC Comics’ character of the same name.

“Wonder Woman” tells the story of Princess Diana, who rescues a pilot whose plane crashes near her Amazon island home of Themyscira. When the pilot, Steve Trevor, informs the all-female island population about the ongoing World War, Princess Diana leaves her homeland to attempt to end WWI and she makes the masterful transition into Wonder Woman during the process.

From Wonder Woman’s timeless body suit, flowing black hair, golden lasso and armor, “Wonder Woman” offers plenty of ideas for eye-catching Halloween costumes. One idea that will probably be overlooked by many is dressing up as the film’s modern-day director, Patty Jenkins. Jenkins is the first-ever female director of a live-action, superhero film released by a Hollywood studio for theaters.

  • Stranger Things

There’s nothing quite like the 80s. Luckily, the Netflix hit series “Stranger Things” gives you the chance to show off some subtle 80s flare without making your costume seem dated or out of place. “Stranger Things” is set in the sleepy town of Hawkins, Indiana, where a young boy named Will goes missing in the series’ first episode.

After Will’s disappearance, things get stranger and stranger in Hawkins. If you’re interested in cropping your hair super short and wearing a hospital gown, you’ll resemble a character known as Eleven during her first appearance on the show.

Will’s mother, Joyce, is portrayed by accomplished actress, Winona Ryder. Obviously tormented by her son’s disappearance, Joyce is focused on trying increasingly strange methods to find her child. All you need to complete her ensemble is a flannel shirt, a string of Christmas lights and a piece of cardboard with the alphabet painted on it.

The timing for dressing as a character couldn’t be any better than Halloween 2017 because season two of “Stranger Things” is slated to debut on the holiday.

  • Subway Train Performers

If you frequent public transportation, you’ve probably seen an assortment of entertainers on subway platforms. From singers to guitarists, dancers, preachers and more, there isn’t a shortage of talented characters who entertain the masses every day as they pass through The Big Apple’s underground subway stops.

To find inspiration for a Halloween costume that’s like no other, visit a few subway platforms. Inspiration is everywhere and that’s certainly true when it comes to the city’s many street artisans.

If you want to stay on top of what the nation’s most iconic pop culture stars are up to, contact Mitchell’sNY to set up a regular delivery of your favorite newspapers and entertainment magazines today.


The Latest NYC Street Style

September 14, 2017 0 Comments

the latest nyc street style

What makes NYC street fashion so compelling? For many it’s the diversity of style, silhouette and substance. When it comes to street style and expressing yourself, you really can’t go wrong. That is, you can’t go wrong unless you’re still following last year’s fall fashion trends.

Fall Fashion Trends

When you express yourself with your very own street style, you want to be turning heads for the right reasons, not the wrong ones. To do so, you need to incorporate some of the latest fashion trends into your wardrobe.

To make sure people view your outfits as chic instead of depressingly bleak and outdated, here are some style trends you should work into your attire this year:

  • Volume: The 1970s and 1990s have heavily influenced fashion in recent years. This year, the 1980s will have a big impact on street style — and that means volume will be the name of the game. From oversized blazers to large shoulder pads and more, it’s all about volume this fall and winter.
  • Velvet: Velvet was used on more fashion runways back in the spring than not, so it’s only natural this fabric will be used heavily in a lot of fall and winter clothing in 2017 and the beginning of 2018. While you may think of the same old colors when you think of velvet, it’s likely that you’ll see plenty of jewel-toned shades this season.
  • Sleeves: Big, bold sleeves are in this fall and winter. With the emphasis that’s been placed on the shoulder in recent years, it’s only natural that fashion’s focus shifted a bit southward this year and brought sleeves back into prominence.
  • Silver: You won’t be able to escape having silver clothes in your closet if you want to keep up with street style this fall and winter. In fact, having just a silver blouse or pants might not be enough for you to look like you’re up to date with the current fashion trends. To look chic, consider putting together an entire outfit that includes only silver clothes.
  • Corduroy: Just like some thought velvet would be hard-pressed to make a comeback in fashion, it wasn’t that long ago that many thought corduroy’s days on the fashion runway were long gone. Many reputable designers incorporated corduroy into their fall and winter designs for this year, which means corduroy is “in” once more.
  • Shearling: If you want to wear some fashionable outerwear this year, many of your choices will have shearling. This plush wool comes in a host of shapes and sizes, so you can expect your options to vary widely.
  • Puffers: If you’ve always been a fan of the puffer coat, you’ll be thrilled to know that it’s been revived by fashionistas for 2017. As it is with shearling outerwear, you’ll have plenty of choices when it comes to stylish puffer coats.
  • Track Pants: For 2017, track pants are coming out of the gym and into the nearest night clubs and restaurants. No longer relegated to the workout room during the day, wearing track pants to social get-togethers is now acceptable day or night.

If you want to read about the latest street style trends, contact us at Mitchell’sNY to arrange a one-time or regular delivery of your favorite fashion publications to your location today.

 


7 Packing Tips for Your Next Move

September 1, 2017 0 Comments

7 Packing Tips for Your Next Move

For many people, moving to a new home is both exciting and intimidating. While you may be thrilled about moving to a new location, the amount of work moving requires may make you want to crawl back into bed until your belongings somehow teleport themselves to your future home.

Since teleportation is still just a theory, you’re going to have to roll up your sleeves, stretch your back and prepare for some hard work if you’re getting ready to move. Although you might not be looking forward to the process of moving, it’s important to remember that all of your hard work will be worth it in the end.

Useful Packing Pointers

One of the biggest parts of any move is packing your belongings. While packing is often a big job, you can employ some tips to make packing easier on you both physically and emotionally. Here are some pointers you can use to make packing your possessions something you’ll look forward to instead of something you dread:

  1. Purge

No, we’re not talking about a movie here. We’re talking about going through your belongings and getting rid of everything you no longer have a use for. Purging before you start to pack is a critical step because it will prevent you from having to pack, transport, unload and unpack items you don’t want.

The key is to be honest when you purge. If you haven’t worn a piece of clothing in the past year and it’s in good shape, donate it or sell it on consignment. If you haven’t plugged in your blender since you served margaritas at a party in college, consider donating it or selling it online.

  1. Sort by Category

Although conventional wisdom normally leads people to sort and purge their possessions by room, it’s typically a better idea to do so by category. Rather than going through your bedroom at once, start by going through all of your clothing at the same time, including the clothes in your bedroom, hall closet and storage areas. This will make it easier to sort and purge without accidentally holding onto duplicate items. It will also give you a clear idea of how many things you’ll actually be transporting.

  1. Donate or Sell Unwanted Items Early

As you’re sorting, you’ll generally have four options for your things. You can keep, donate, sell or trash them. You need to make a decision for everything you own before you begin packing.

If you’re going to donate some things, make arrangements for a charity to pick up your donated items early on. If you’re going to sell things, you can contact a local consignment store or sell them online. Just don’t wait too long to get the sales process started, so you won’t end up having to move things you’re attempting to sell.

  1. Make a Calendar

Buy an oversized calendar or make a monthly calendar using a large whiteboard. Use your calendar to schedule your packing activities. Doing this will make packing seem more manageable because it breaks up the packing process into singular steps you can literally cross off your to-do list.

However, just making a calendar isn’t enough to smooth out the packing process. You have to stick to it, too.

  1. Get Boxes

For most people, moving isn’t something you decide to do today and execute the following day. In general, you’ll know weeks or even months before you change residences. Use the time leading up to your move to collect boxes from local retailers like your neighborhood market. By repurposing boxes from retailers, you can save some money as you’re packing.

  1. Visit the Hardware Store

Even if the retailers in your area are willing to give you their used boxes, you’ll still probably end up needing more packing supplies. You can typically get everything you need to pack your belongings by visiting the nearest hardware store. Consider making a list of the supplies you’ll need before you shop for them to avoid forgetting something.

  1. Remove Stress

Packing and moving really should be filled with a lot more fun than stress. One way you can take stress out of moving is by working with Katz Moving.

A proud partner of Mitchell’sNY since 2012, Katz Moving is an environmentally-friendly, pet-friendly moving company that operates with the utmost transparency and sensitivity at all times. We have the procedures, highly-skilled movers and experience to take the stress out of your next move. Give us a call today to learn more about our green practices and moving services.


The Best Places to Read Outside in NYC

August 17, 2017 0 Comments

 The Best Places to Read Outside in NYC
Is there anything better than curling up in an oversized, over-stuffed chair with a good book? In the summer there sure is — reading a great book outside in New York City. While reading outdoors is something many New Yorkers look forward to this time of year, it’s often challenging to find that perfect spot to pour through a gripping crime novel, a tell-all autobiography or a love story you never want to end.

Great Outdoor Reading Spots

Although finding a place to read outdoors in New York is difficult, it’s certainly not impossible. Whether you’re looking for a gorgeous backdrop, a space that’s relatively quiet or both, there is a place for you to read outside in comfort within the boundaries of New York City.

Here are some great spots for you to check out if you want to read outdoors in NYC:
• Fort Tilden Beach: Located on Rockaway Peninsula in Queens, NY, Fort Tilden is now part of the Gateway National Recreation Area. This beach has a mix of decommissioned military buildings and reclaimed natural areas.

Fort Tilden Beach is one of the most pristine, breathtaking beaches in New York State. If you want a break from your book or you finish your read earlier than expected, you can take a walk along one of the site’s trails, check out an art exhibition at the Rockaway Artist Alliance or catch a show by the Rockaway Theatre Company at Post Theater.
• Franklin D. Roosevelt Four Freedoms Park: Spanning four acres at the tip of Roosevelt Island, Franklin D. Roosevelt Four Freedoms Park was designed by famed architect, Louis Kahn. This park has an unmistakable naval theme, and the park itself represents a prow with Roosevelt Island being the related boat. Then President Roosevelt delivered what’s become known as the “Four Freedoms” speech on January 6, 1941, and this park is a testament to his powerful words regarding human rights as well as his enduring legacy.

The park is closed on Tuesdays, but it’s open from 9am until 7pm every other day of the week. While it’s a popular attraction, the park doesn’t see an exorbitant amount of traffic, which makes it a fantastic spot for outdoor reading.
• Wave Hill Estate: Located on the edge of Riverdale, the Wave Hill Estate is a public garden and cultural center that sprawls over 28 acres in the Bronx. The Wave Hill Estate was created to preserve the estate’s magnificent views, celebrate the artistry of the property’s gardens and landscaping and explore the connections that people have with nature in various ways.

Even though it offers spectacular views and a resplendent setting, the Wave Hill Estate doesn’t attract enough visitors to distract you from your reading. The Wave Hill Estate is simply the perfect place to read your next favorite book in an idyllic, peaceful setting.

Mitchell’s NY: We Deliver

Of course, you don’t have to be a bookworm to enjoy reading outdoors in New York City. The Big Apple is also a great place to read the daily newspaper or the latest edition of your favorite magazine — and Mitchell’sNY is the perfect place to order the periodicals you love and have them delivered right to your door.

At Mitchell’sNY, we offer a full menu of magazines you’ll enjoy reading in any location in New York City. Look over our selection of magazines and contact us to place a one-time, short-term, or long-term delivery of any of our products today.


Is Print Media Still Important?

July 14, 2017 0 Comments

Is Print Media Still Important?

Newspapers and print media publications have existed in one form or another almost since the invention of the printing press. Yet, over the last century, industry experts have made bold predictions about print media, including a few scenarios where physical print publications no longer exist. Now that we live in an age when articles, images and videos can be populated onto a tiny screen nearly anywhere in the civilized world, ink and paper publications may not seem as vital as they once did.

But if you’re finding yourself reluctant to trade in your printed newspapers and magazines for the flat, cold pixels of a computer monitor, e-reader or smartphone screen, you’re not alone. While electronic media has certainly made substantial progress in the way American society receives its news content, polls indicated that tens of millions of readers still prefer to receive their news from print media sources.

A Return to Print Media

The demise of print media has been heralded since long before the introduction of handheld personal reading devices, but even with the inundation of smartphones and tablets, many media consumers still prefer hard copies of their favorite newspapers and magazines over digital articles. Here are some of the reasons why:

  • Falling prices of newspapers and magazines
  • Improved delivery services from vendors and secondary distribution outlets
  • Increased availability of quality print publications at stores and newsstands
  • Computer monitor and e-reader eye strain prompting readers to opt for physical print
  • Tradition/nostalgia
  • Preference for magazine formatting — as opposed to difficult-to-read cellphone versions of articles
  • Less expensive to buy a subscription than pay for multiple individual downloads
  • To add to personal media and cover art collections
  • Beautiful photos and graphics
  • Inconsistent electronic formatting in web versions

Importance of Print Media in Society

Most westerners have at least a nodding familiarity with Johannes Gutenberg, the man who once helped bring about the European Information Age of the Fifteenth Century by inventing a form of the printing press. While there had been other versions of the printing presses in use in China and Japan for thousands of years, these primitive machines had never been used in Europe in any meaningful way.

Prior to the invention of the Gutenberg press, books were hand-copied by scribes. This was a time-consuming process that made texts rare and costly. However, the Gutenberg press was capable of printing 42-line pages, making it possible to turn out hundreds of copies of a page at a time. With the increased availability of print, literacy rates throughout Western Civilization soared, and print became the primary way for delivering messages to the masses.

As both the machinery and processes for printing were perfected over the following four centuries, print media and publications evolved and became a more important part of the spread of information. And while competition among newspapers, magazines and journals intensified, it wasn’t until the twentieth century that print media faced its first meaningful competition from other communication sectors.

As wireless radio receivers became more affordable, radio networks began subscribing to the same wire services that provided newspapers across the country much of their information. This allowed the radio stations to run news broadcasts. Fearing the threat of competition from the rapidly expanding coverage of these radio networks, the traditional print media convinced the wire services to stop providing subscriptions to the station networks. This resulted in Big Radio limiting their news coverage, leaving print media with a virtual monopoly over the news — and coercive influence by the print media over wireless radio became known as the Press-Radio War.

In the following generations, print media has survived competition from radio, network, television, 24-hour cable news stations, email news services and the Internet by employing a more adaptive strategy, often diversifying into the very sectors that have threatened to steal their market share. But newspapers have largely survived because even in the face of stiff competition, there remains a market for print. Consumers may enjoy the speed and portability of online articles and electronic devices, but many also want the option of having a magazine delivered to their home or to pick up a newspaper from a vending machine or convenience store.

Adaptive strategy

 

Why Do People Read Magazines and Newspapers?

For some types of research or media consumption, nothing beats Google or the webpage of a favored news outlet. The Internet is fast and provides massive amounts of information about a limitless variety of topics. But depending on your goals, you may prefer a printed publication as opposed to a pixilated torrent of data. Here are some of the reasons why people subscribe to magazines and newspapers:

reasons why people read print mediaSuperior Formatting

Some people just prefer being able to crack open a new magazine or spread out a crisp fresh newspaper across the table to sliding their finger across a glass screen. But aside from the sensory experience, a printed article looks different than one posted on a webpage. Most people are accustomed to turning the pages of a physical newspaper or magazine.

Browsing a webpage on a mobile device can be an exercise in frustration, depending on the number of pop-up ads and clickbait articles that are connected to the page. For some, that alone is enough to make them want to order hard copies of newspapers and magazines.

Freedom from Distractions

At one time, people complained about how distracting print advertisements in newspapers and magazines were — that was before the Internet. Have you ever tried to read through an article or a list only to be diverted to another article or advertisement without knowing what you did to get there? Even with popup blockers and ad blockers, many websites still use intrusive, in-your-face advertisement techniques like these to try to drag readers to advertisements. Others will just distract you from the margins with bright coloring or animation.

Many sites prevent you from seeing your article without first watching a video or clicking on an ad. Print media doesn’t have the ability to require you to view its marketing campaigns. It merely displays the ad and allows you to decide what level of attention you want to give it.

Privacy Protection and Fewer Emails

 More and more, newspapers and online magazines are requiring readers to subscribe with an email address and password to view their articles. This is usually so that they can bombard your email account with subscription offers, and once you’ve subscribed, they offer you extensions to those subscriptions. But in addition to marketing, they may also be gathering data to build subscriber profiles.

 Recently, the federal government has voted to reverse privacy protection laws that prevented companies from compiling and selling subscriber lists to advertisers. When you purchase a physical print edition of a paper or magazine, you leave no trail to your IP address, and you generally aren’t required to share your email address.

Comprehensive Coverage

Newspapers assemble dozens of articles from a variety of sources. Magazines employ in-house or freelance writers to cover several closely related topics for each addition. If you’re researching something for which you don’t have an ongoing interest or you only have need for one particular article, it may not make sense to take out an annual subscription of the magazine that it’s in. If, on the other hand, you have an ongoing need for the type of information that a newspaper reports or a magazine covers, you should consider subscribing.

By reading a trade journal or magazine, you not only peruse the topics that you search out, but you also see what everybody else in your industry is reading. Knowing what’s being discussed among your colleagues gives you a competitive edge.

Less Expensive to Replace

 While e-readers and tablets cost hundreds of dollars per unit, a newspaper usually costs under a dollar or two, and a magazine less than 10 dollars. For this reason, print media is the preferred choice of readers on the go who also have concerns about accidents or theft. Losing a $2.50 copy of the New York Times or spilling coffee on a newsstand copy of Newsweek doesn’t have the same financial impact as returning to your car and finding that your iPad has been stolen.

Permanency

Online articles and stories can be corrected and updated as new information comes in, but that can make it difficult to construct an accurate timeline of events. There’s also a growing trend of news webpages making articles unavailable after a period of time. If you preserve your magazines and newspapers, or clip articles from them, you will always be able to access the information when you need it.

Reduced Subscription Prices

The fact of the matter is that Americans don’t rely on news print as much as they once did. That’s good news for those of us who still do prefer physical copies of publications. Newspapers and magazines have lowered their prices as an inducement to bring in new subscribers or to encourage them to continue their subscriptions. This often makes print editions more cost effective than their digital counterparts.

Benefits of Reading the Newspaper

There are few educators who would argue against the merits of reading a newspaper on a daily basis. While reading, in general, helps one develop the mind, reading a newspaper provides the reader with a flow of information that’s impossible for books to keep pace with. Among the benefits that can only be obtained from a daily diet of newspaper reading are:

  • Newspaper articles deliver comprehensive information on a variety of topics. Very few other information sources provide the scope and detail on so many separate and interconnected events.
  • The information found in newspapers can assist you in important life decisions. Some of these include the best time to buy a house, whether it’s a good time to switch jobs, where you should invest and which political candidates you should support. They also inform you of sales and bargains, as well as provide coupons to help you make you aware of good deals and help you save money.
  • Local newspapers provide insight as to the events that affect your community in a way that national news outlets can’t. When local politicians and civic leaders want to deliver a message, they go to the local newspapers and media outlets. When a local news story rises to state or national importance, the networks often start their research by contacting local reporters for assistance.

Print Media in Education

For years, educators have recognized the value of newspaper articles as a resource to supplement traditional textbooks. News stories can be used to demonstrate parallels between current events and historical lessons, to teach economic lessons, as fresh material to assign writing assignments, etc. By teaching students about the importance of media in our life, educators help produce a sharper, better informed electorate, which is one of the reasons why so many institutions of higher learning require their professors to include media-related assignments in their syllabi.

Many publications offer student-discount subscription rates to encourage readership in that demographic. If you’re attending college or a trade school, check to see if the magazine or newspaper you want has a student discount. The savings are often substantial.

The Purpose of Magazine Articles

If newspapers deliver a daily flood of information, then why read magazines? While newspapers and magazines are often lumped together under the general category of “periodicals,” the format and purpose of magazines are quite different than those of newspapers. Most newspapers are circulated on a daily basis, but the frequency of publication can be somewhat limiting. Newspapers have audiences with a wide array of interests. If it’s a local paper, its subscribers may want information on the news pertaining to their geographic region. National papers tend to cover business, politics, sports leagues and international events.

Because magazine editions are spaced out over a longer period of time, the writers and editors can dedicate more time to developing a story. Additionally, magazines tend to focus on a specific type of reporting, allowing them to dedicate more words to fewer stories. Some newspapers publish hundreds of stories per day — sometimes only consisting of a paragraph or two. Magazines tend to publish lengthier articles.

dedicate more time

Not all newspaper readers enjoy magazine articles, and not all magazine subscribers read newspapers on a regular basis. Fortunately, the two formats are available independently of one another.

The Case for Hard Copies

Arguments that will successfully compel a person to do something that’s counter to their personal convenience are rare. If you’re a person who only occasionally reads a newspaper or magazine article when you want to learn more about a news story that crosses your television screen and has no hobbies or special interests that require additional reading, you may not see the need to receive a newspaper or magazine. Hard copies don’t benefit all readers equally. Many physical-print readers will even grudgingly admit that they prefer the speed of web articles, but they will stubbornly stick to their print publications for the simple reason that it’s one fewer thing that they have to do on their phone or computer.

If you are located in an apartment, hotel, office building or residence in New York City, we offer publication delivery on an ongoing basis or on-demand in an hour. Contact us to learn how you can start receiving your favorite magazines or newspapers.


How to Celebrate the 4th of July

June 29, 2017 0 Comments

How to Celebrate 4th of July in NYC

How to Celebrate 4th of July in NYC

While Memorial Day is widely recognized as the unofficial start of summer, the 4th of July is much more than a celebration of the arrival of warmer temperatures and longer days. It’s the ultimate celebration of our nation’s birth and everything Americana.

And there is no better place to celebrate the birth of the United States than New York City.

Things to Do and See on July 4th, 2017

Although many people instantly think of nighttime fireworks when the 4th of July comes to mind, the celebration in the Big Apple starts long before the fuse is lit on the first firework. From entertaining shows to eating contests to parades and more, there’s plenty to do throughout NYC before you wrap up a full day of fun with the Macy’s Fourth of July Fireworks display over the East River.

Here are just a few of the things you’ll want to check out as you celebrate the 4th of July this year:

  • Nathan’s Famous Hot Dog Eating Contest: Overeating is nothing new for many Americans on the Fourth of July — there’s plenty of food readily available at just about every turn, after all — but this contest takes it to a whole other level.

An annual event for more than 100 years, this contest brings together some of the most talented, fastest eaters in the world to see who can eat the most Nathan’s Famous Hot Dogs in just ten minutes. Will someone break the record of 68 wieners this year? You’ll have to head to Coney Island, NY or tune in to watch this fun-filled event on ESPN to find out.

  • Travis Parade: Travis, a village located on Long Island, has been around since the days before the Declaration of Independence was signed centuries ago. The Travis Parade was first held in 1911 and is the oldest, continuously-held 4th of July parade in the United States.

This hometown parade is a great event that proudly features local marching bands, homemade floats and plenty of American flags. Newcomers are always welcome to join the festivities and watch the Travis Parade alongside village residents.

  • Wasabassco’s Big Burlesque Fourth of July Celebration: Be sure you drop the kids off with a sitter before you head out to catch the Wasabassco’s Big Burlesque 4th of July Celebration.

Headliners participating in this scintillating performance include Nasty Canasta, Sydni Deveraux, Puss-N-Boots and Amanda Whip. This sexy show includes dancing, juggling and a show-ending view of fireworks at City Winery’s open-air area.

  • Macy’s Fourth of July Fireworks: This pyrotechnic display begins at 9:25 p.m. on the Fourth of July. Macy’s will use several barges to explode over 60,000 fireworks between 24th and 41st Streets along the East River.

The 30-minute show will be choreographed with patriotic songs that celebrate the United States and remind us all why it’s great to be an American.

Mitchell’sNY

Since 1946, we’ve been helping people kick off their Fourth of July celebrations with a delivery of the publications they’re eager to read. You can even order beverages and pastries, and we’ll deliver them along with your newspapers and magazines right to your door. Give us a call to place your 4th of July order or set up a regular delivery schedule today. And, don’t forget, we can arrange for one-time, short-term and/or long-term delivery of any of our products!


Best Magazines to Read During Your Morning Commute

May 16, 2017 0 Comments

Spending your commute time reading a magazine is a great way to start your day. Most of us wouldn’t take the time to sit down at home and read a magazine cover to cover, because there’s just too many other things that need to get done. So why not turn your commute time into personal time with magazines specific to your interests?

For the Foodie

Looking for a new recipe or cooking tips to simplify meal planning? Here are some favorites:

  • Bon Appetit
  • Cooking Light
  • Food & Wine
  • Saveur

World Travelers and Family Vacationers

Whether you’re planning a once-in-a-lifetime exotic adventure or a vacation with the kids, these magazines will stimulate your wanderlust:

  • National Geographic Traveler
  • Cruise Travel
  • Travel & Leisure
  • Budget Travel

Fashionistas Gather Here

Find all the latest fashion trends to fit your personal style. From chic to vintage and sporty to sophisticated, these publications have you covered:

  • Harper’s Bazaar
  • Marie Claire
  • Elle
  • Glamour
  • Vogue

Car Enthusiasts

Do you love to go to car shows? Are you interested in the latest designs and hottest cars? Reading these magazines will really get your motor running:

  • Car & Driver
  • Hemmings Classic Car
  • Muscle Car Review
  • Automobile Buyers Guide

Business Movers and Shakers

Are you passionate about following the current business trends? These reads will keep you in the know:

  • Fortune
  • Bloomberg Business Week
  • Money
  • The Economist

Green Thumb Gardeners

Do you love to grow flowers, vegetables and herbs? Do you see landscaping designs as an art form? These magazines were written for you:

  • Garden Design
  • Better Homes & Gardens
  • Herb Companion
  • Flower Magazine
  • Horticulture

Whether you’re looking for a new recipe, a vacation destination, a great pair of pumps, a classic car, investment trends or want to plant an herb garden on your windowsill, Mitchell’s NY can deliver the perfect magazines to your door. See why New Yorkers have counted on us since 1946 as the preferred source of information on demand.

 


The Best Hidden Neighborhood Bars

May 1, 2017 0 Comments

Whether high, low, with secret entrances or incognito: These are some of the best hidden bars in New York City. They may be hard to find, but they are definitely worth the effort.

High JIMMY at the James Hotel: A Roof Bar

With views that can only be seen 18 stories up through 14-foot windows, this roof bar boosts a panoramic view of Midtown, Wall Street, the Hudson River and bridges spanning the East River.

JIMMY is a year-round roof bar. The fireplace and modular furniture creates an intimate conversation pit to be enjoyed in cooler weather. When the sun shines, guests can relax on chaise lounges around the pool on the roof deck.

The decor is industrial but not cold. A visit to JIMMY is like being at a friend’s well-decorated home. The owners and staff are veterans in the hospitality business. John Swet has a solid consulting business as a top mixologist. The exclusive cocktails at JIMMY are the products of his genius.

The menu includes:

  • Specialty cocktails
  • Wines
  • Beer and cider
  • Snacks and sweets

Low The Tippler: An Underground Bar

Located in the cellar space below Chelsea Market is a classic New York cocktail bar that displays unique pieces of the city’s history. The décor of The Tippler takes you to another time. Reclaimed water tower wood and repurposed vintage fixtures add to the speakeasy atmosphere at 425 W. 15th St.

The menu includes:

  • Small plates and salads
  • Toasts and panini
  • Meat and cheese boards
  • Craft cocktails and artisanal spirits
  • Beer and wine

Secret Entrance Please Don’t Tell

This place is so secret, the website doesn’t even list the bar or food menu. Most pictures and information can be found on the Facebook page when guests tag a post.

Apparently, the entrance is a hot dog shop called Criff Dogs. You enter through a vintage telephone booth in the corner that has a sliding wall to get into Please Don’t Tell. Word on the street is even if you can find this bar, you’d better have a reservation. You need to start calling at 3 p.m. to get your name on the reservation list.

The Facebook posts all say the effort is worth it for the delicious cocktails, fancy hot dogs, tater tots with stadium cheese and the bacon-infused bourbon.

Incognito Attaboy

Go to 134 Eldridge St. on the Lower East Side and look for a window marked M&H Tailors and Alterations. Ring the buzzer. Maybe you will get in.

Attaboy has a no-menu format. Bartenders feel out your vibe and deliver the most solid cocktails based on whatever fresh ingredients they have on hand at the time.

The speakeasy vibe adds to the fun of the mad-genius bar staff’s entertaining performance as they create modern classics, such as Penicillin or Late Night Reviver.

These are the hidden bars of NYC. Above the skyline, below the traffic, behind a hot dog shop or fronted as another business, New York City is the capitol of interesting hidden neighborhood bars.