Mitchell's NY Blog
March 20, 2017
March 20th is the first day of spring! Here are some unique ways to enjoy the lovely occasion!
If It’s a Beautiful Spring Day, Get Outside
- Start getting your exercise outside the gym. Take a bike ride in the park, shoot some hoops or play catch. Another idea to enjoy the sweet sunshine might be to build and fly a kite. Take the kids to the park to climb on the monkey bars and swing on the swings.
- Check out the 15th Annual Orchid Show at the Botanical Gardens. This year’s theme is Thailand, featuring an original Thai pavilion adorned with hundreds of plants creating a stunning floral display. On select nights, there are even performances and live music.
- Take a sail around New York Harbor on the historic Shearwater at the North Cove Marina. Enjoy complimentary wine tasting while you see spectacular views of the Statue of Liberty, Brooklyn Bridge and Governors Island.
If the Weather Is Not Cooperating, You Can Still Have Fun
- Start some spring-cleaning so when the weather gets warmer you can fully enjoy being outdoors. Clean out and organize your cupboards and garage. Donate unused and unwanted items to charity.
- If it’s too cold to enjoy warm-weather activities, plan them instead. Plan your garden or a day trip for your family. You can also start planning your summer vacation or a picnic on the first warm day. Just planning and thinking about the fun-in-the-sun things ahead are good ways to enjoy the first day of spring.
- Bring spring indoors. A beautiful bouquet of fresh flowers will instantly put spring in the air. Fill a dish with jellybeans in anticipation of Easter. Look at some spring crafts or décor in a magazine for inspiration.
Whether the forecast for March 20 is rain, sun or even snow, spring will be here soon. Find some way to bid farewell to winter and hello to the arrival of warmer weather.
March 16, 2017
On March 12, 2017, at 2 a.m., 48 of the 50 states in the United States will spring ahead. What are your plans to celebrate? Yes, you will lose one hour of sleep, but this means we are one step closer to warm summer evenings with those beautiful, late sunsets. One step closer to lingering at outdoor cafes because it’s just too nice to go inside. One step closer to packing the bulky sweaters up until fall and slipping into sundresses and shorts.
Doesn’t all this deserve a celebration? We think it does. Here are a few suggestions.
Start out by Taking a Nap to Make up for That Lost Hour
There is actually a science as to how to take a good nap. A well-timed nap can make you more productive at work and at home. Our advice includes:
- Keep it short. A 20- to 30-minute nap is the ideal pick-me-up. Longer naps can lead to postsleep grogginess that can be difficult to shake off. In addition, longer naps can interfere with your nighttime sleep rhythms.
- Find a dark, quiet and cool place to nap. You will nod off faster if there is less noise and light. Your quality of sleep will be better and more rejuvenating.
- Plan your nap. If you wait until your daytime sleepiness kicks in, it could be unsafe to do things like driving. A regular naptime will help you get to sleep faster and wake up quicker.
- Coordinate your caffeine and your nap. You don’t want to spend time trying to get to sleep because you had a cup of coffee an hour ago. It’s best to take a nap immediately after having coffee, before the caffeine hits your system. This way, 20 or 30 minutes later when the caffeine takes effect, you will wake right up.
Use Spring Forward as an Incentive to Renew Waning New Year’s Resolutions
Since daylight savings is less than three months into the new year, it’s just enough time to have lost steam on your resolutions but not so much time that you still can’t get back on track.
- If your goal was to lose 15 pounds before Memorial Day, that is still possible at this point. You have 11 weeks until the unofficial start of summer and swimsuit season.
- If you goal was to get more exercise, this may be an even better time to commit. With the weather getting nicer, you will have more options to add in outdoor activities instead of only going to the gym.
- It’s the ideal time to renew your resolution to get more organized. You need to get all your financial information together for tax season, anyway. Take some extra time to set up a system for 2017’s documents so next year’s tax time is a breeze. You also need to rotate your winter and spring wardrobe, so pull out the pieces you rarely wore and send them off to charity.
Don’t Forget the Not-So-Glamorous Tasks
This is a good time to check off tasks that should be completed twice a year when the clocks change:
- The International Association of Fire Chiefs recommends you change the batteries in your smoke detectors twice a year. An easy way to make sure you remember is to stick to the spring forward and fall back days of daylight savings.
- To get the best wear out of a mattress, it is recommended you flip it two to four times per year. By flipping the same days you change your smoke detector batteries, you will at least meet the minimal suggested number of flips.
- During the summer, you want to switch your ceiling fans to a counterclockwise motion so it blows the air straight down. The warmer it is, the higher the speed should be. During winter, your fans should run at a low speed in a clockwise direction.
Whether you take a nap, recommit or just check off some maintenance tasks, don’t forget to do something to celebrate daylight savings on March 12.
February 8, 2017
The information revolution brought about an enormous amount of change in social conduct. With access to seemingly endless streams of information online, consumer behavior shifted, and demands grew to become much more instant-access oriented.
With these consumer and technology-driven marketplace changes, opportunities for online publishing became more and more appealing. Innovation in digital publishing promised less overhead and a potentially bigger piece of the consumer pie.
But the mass buy-in to the merits of online publishing left many newspaper outlets wondering how they might adapt their print-based business to today’s consumer behaviors and demands. While it’s no doubt that newspapers have no choice but to continue to develop their branded digital platforms, there are still many misconceptions about the current state and outlook of print businesses.
In fact, many newspapers that quickly jumped ship and moved entirely online are now admitting that their aggressive cuts to their traditional product might have been too hasty. On the other hand, those news outlets that elected to invest in rethinking and reshaping how they produce and deliver the news are those that have been able to reap the benefits of a continued wave of both print and digital readership.
It has taken some time for publishers to know exactly how to respond to the digital transformation, but don’t count out newspapers just yet. It is, after all, one of the world’s oldest industries — not to mention most influential.
The History of the Newspaper Industry
To understand the newspaper industry’s forecast and continued relevance, it’s important to look at its history and how it has shaped much of today’s society and culture.
Newspaper publishing is believed to have started in Europe, specifically in Venice as early as the late 1500’s. Much like today, the content newspapers centered on was information regarding Italian and European politics. This idea was well received and was met with growing demand. Recognizing the potential, newspaper producers continued to refine their processes to deliver more and better products. Though the original newspapers were handwritten, they soon moved to printed publications by the early 1600’s in Germany.
Slowly, censorship in newspapers started to loosen up just in time for more efficient printing processes that lowered the purchase price of newspapers. Around this same era, journalism as a practice started to take hold. By the 1700’s, newspapers began to grow in their cultural influence and gained greater readership due to the interest in the variety of unique news stories that were being reported. Everyday citizens, who otherwise would not have access to information even in their regions, were now enjoying the connectivity that newspaper afforded them.
Until the 1900’s, newspapers and their stories received funding from different political parties. With growing political activism and concerns over conflicts of interest, the industry decided it needed to adopt a new revenue model. Eventually, product and service advertising would become a source of revenue that held great importance for the sustainability of the industry. Advertising combined with subscriptions would become the standard two-pronged base of revenue for newspapers in North America — that is, until the early 2000’s when the potential of digital publishing opened up new possibilities for different and modern revenue streams.
Today’s Newspaper Industry Landscape
With the shift toward digital information in the early 2000’s, the newspaper industry collectively reacted as strategically as possible. In a short amount of time, the majority of the traditional newspaper consumer base began to adopt technology and Internet usage in their daily lives. This presented an important opportunity for newspapers to develop new revenue sources by providing services that matched digital readership behaviors. Social media also offered news producers a new method of reaching new audiences — something that advertisers are always looking for.
While the business strategists worked to find sustainable revenue streams for their online divisions, many news outlets began to suffer a decline in print subscriptions. Without a growing stream of revenue from print subscriptions, advertisers began to pull their business and move it online. Though it does not include all newspapers, many publishers suffered from this pattern of loss.
As a result, several news producers declared it an inevitable reality that print newspaper demand was dying from both their audience and their advertisers. The rush was then on to find the best possible revenue source for online news production to save the industry.
A number of digital business models have been proposed and attempted. These have included Internet advertising, native advertising, reader paywalls, digital subscriptions, memberships for “premium” content, as well as multimedia production and even book publishing.
While some of these revenue models have worked for some publications, others have not revolutionized the industry as expected. This has prompted some of the more pragmatic news companies to contemplate a possible harmonious existence between print and digital media instead of a tug-of-war.
The Case for Print Newspapers
It is interesting to media experts that the industry appears to be coming full circle. When the industry, in general, anticipated the defeat of the print publishing business, even newspaper veterans were shocked when print subscription saw a resurgence in the last year. There are a number of possible reasons for the recent boost in print readership and advertising.
One of the most obvious arguments is that the election-year created a flood of interest in national news and the local stories that flowed from it. While election years typically tend to boost interest in news, this year, in particular, has potentially created an unprecedented attraction and curiosity to national news stories and has included an international readership.
On top of the buzz-worthy election year, there is a definite case to be made that some people simply long for the simplicity and convenience of print news. Many people are turned off by the medium of digital news. The sheer volume of increasingly conspicuous ads, the aversion to fake news stories and newsjacking as well as the negativity of Internet trolls and commentary have combined to create an environment that many are finding to be too hostile.
This lays a foundation for the argument that print and digital should not be seen as competitors fighting for market share within their own branded publications. Rather, they should work together to complement each other with their strengths.
While there’s no doubt that digital publishing is here to stay, it’s equally undoubted that print is still a very valuable medium for the integrity and delivery of news stories locally and globally.
Here are a few of the many reasons why print newspapers are still relevant and influential in today’s media marketplace:
1. The First Source of Trusted News
The newspaper has had a strong foothold in global culture since the 1500’s. It was the first source of trusted news, and for many, it is where they learned about the happenings of the world outside. This mindset is not easily shattered. Generations of people have been brought up in households that subscribed to their local or national papers — a behavior that continues to be passed on to the new era of consumers.
2. A Relaxing Pastime
The newspaper provides a channel through which to unwind after a long day at work or to relax with on the weekend while sipping a morning coffee. There is something calming and leisurely about reading the news that transports us to another world and helps take our minds off our own immediate problems — if only for a few minutes. This is not something that can be equally said for digital news, which continues to bombard us with device notifications and reminders. Detachment from digital sources is something many of us crave today.
3. Emphasis on Journalism
Newspapers are essentially brands in the minds of the readers, and news publishers must protect the integrity of their brand. Part of this means ensuring their brand consistency includes unique journalism and featured editorials on a broad range of topics. This is what the newspaper reader expects perhaps more so than readers who exclusively access their news online.
4. A Platform for Contextual and Local News
In addition to keeping up quality content and consistently delivering it through branded coverage, newspapers are also able to make their product more refined. Contextual and local news, with local reporters who are community-based experts, are an invaluable source of information for a local audience.
5. Internet Demographic Data
One of the prime examples of how digital and print can work together to build a news brand and offer more to advertisers is through reader demographic data collected online. In addition to demographic data like age, gender, location and salary, the publisher can also collect information such as reader behavior, preferences and interests. This is important information for advertisers who can use this data to create more relevant and contextual print ads.
6. Greater Advertisement Recall
It’s no question that mobile communications and online media have become a distraction to many consumers. Online audiences have virtually learned to desensitize themselves to ads, promotions and the like. Additionally, with the advent of ad blocking software, many advertisers are wondering if they are really getting as much value for their marketing budget as they once did. Print advertising, however, doesn’t face the same challenges that online advertising faces. In fact, print advertisers benefit from a higher reader recall because the newspaper isn’t nearly as distracting.
7. An Avenue for Featured Content and Special Editions
Another argument for the relevance and importance of newspapers is that with the majority of our attention focused online, the newspaper becomes more uniquely positioned to audiences. This creates new opportunities for publishers to provide exclusive or featured content, and to promote and sell special editions. Not only is this great value for the reader, but advertisers also look at these editions as strategic marketing opportunities.
8. A Time Capsule
Newspapers also offer the audience a keepsake. It is a common practice to buy newspapers the day after an election or during other memorable events as a way of capturing a moment in time. These time capsules are not only sentimental, but they are important ways of deliberately recording history. As a society, we see newspapers as a symbolic means of preserving special and significant events locally and worldwide.
9. Nostalgia for the Younger Generations
While the majority of the younger generation heads online for their news, it doesn’t necessarily indicate that they’ll never develop a newspaper habit. Most people never expected that vinyl records would make a comeback, but millennials are gobbling them up as current music artists like Rihanna are releasing their music in this vintage style. This perfectly illustrates why newspapers are still important and valuable for a younger audience as well.
10. Higher Quality News Content
Finally, perhaps the most compelling argument of all when questioning the relevance of newspapers is the simple fact that people have always been and will always pay for quality content. Many digital news consumers are growing fed up with the decline in standards of news production. This is why powerhouse newspaper brands will become even more trusted and valued in the years to come.
If an audience feels they can get high-quality, exclusive and diverse content that adheres to superior editorial standards while delivered to them in a convenient medium like a newspaper, they will always be willing to pay for it. It’s not just the news — it’s the entire packaging that makes newspapers irreplaceable in the minds of the consumer.
While these are only a few of the arguments that can be made for the positive future of newspapers, it should also be noted that each reader has their own unique reasons for why they buy and trust their favorite publications. Many newsreaders develop an identity around the types of news publications they read and are very loyal to their preferred brand.
A Bright Outlook for Newspapers
While news publishers have certain challenges ahead of them, it will be the ones who stick to their editorial integrity and continue to deliver value to readers and advertisers alike that will weather the digital revolution storm. By remaining committed to news production standards while developing flexibility, newspaper brands can stay nimble. The newspaper industry has proven its success for the past five centuries and has shown it’s up to the task of implementing strategic changes that will bolster the industry.
Advertisers continue to place their trust in the newspaper industry for its demonstrated resilience. For consumers, newspapers still prove to be a trusted source of information that also combine sentiment and relaxation. So long as both sides of the equation continue to have their expectations met, the future of newspapers looks bright.
Contact Mitchell’s NY today to learn about our long list of newspapers available for delivery. We will be happy to provide you with a free quote!
January 18, 2017
Are you looking to move to New York and are curious about the best locations for luxury living? While we may not all have the budget for the “1%” lifestyle, that doesn’t mean we don’t want to take a peek at just how exceptional and luxurious living in NYC can be. Our partner, Luxury Listings NYC, produces a bi-monthly publication that highlights some of the best high-end house, loft and apartment listings in the city.
Leafing through this glossy magazine is a voyage to a part of NYC we don’t get to see every day. These are the kinds of listings that attract movie stars, celebrities, successful businesspeople and millionaires and billionaires from around the world. Think about it: You’ll be perusing the same types of NYC properties as your favorite movie stars, athletes, politicians and foreign personalities!
New York is a dynamic city where things are always changing. That said, there are some areas that always attract the wealthiest customers looking for a luxury residence, including:
- TriBeCa: The “Triangle below canal” area has a name that is synonymous with luxury. That’s why many stars and celebrities have made TriBeCa their home. This appealing area combines residential buildings with many great restaurants, shops and bars, making it the perfect luxury playground.
- Flatiron District: This historical district has taken on a new image as a high-tech pole, the NY equivalent of Silicon Valley. Many start-ups and tech firms are based here, and their wealthy owners and employees have made the Flatiron District their luxury living headquarters.
- Carnegie District: Less “nouveau riche” and more “old-school money,” the Carnegie District has an architectural richness that’s hard to beat. If you can afford a home here, you’ll be rubbing shoulders with some of NYC’s most elite citizens as you enjoy your morning coffee at one of the chic cafés in the area!
- Lennox Hill: As you can imagine, any district in NYC that borders Central Park is going to be highly sought-after by luxury customers looking for an oasis in the city. Lennox Hill has its share of more affordable places mixed in, which gives the rich and famous a chance to see how the other half lives!
- Union Square: This is where you’ll find a large concentration of young professionals. They love being able to live in a luxurious dwelling surrounded by excellent cultural spaces, high-end dining establishments and unparalleled nightlife venues. Union Square is the place for vibrant luxury living in NYC!
These are just a few of the wonderful locations that offer the top-end luxury living experience New Yorkers love. Luxury Listings NYC will keep you up-to-date on the best luxury properties in the city. Thanks to our valued partnership with Luxury Listings NYC, Mitchell’sNY is able to offer you great deals on subscriptions and advertising opportunities.
If you are moving to the city, we can also help you thanks to our partnership with Katz Moving, a reliable and trustworthy mover with years of experience and a focus on quality, “green” moving.
As a one-stop service company, you can count on Mitchell’sNY for many handy service needs, such as newspaper, magazine, food and beverage delivery along with a host of other great services. Give us a call today and speak with one of our friendly team members, and we can get you a step closer to luxury living in NYC!
January 3, 2017
Just wandering around New York City is a treat in and of itself. But if you have a day off in the city and want to pamper yourself, you need some inside tips. We’re not talking the standard stuff that thousands of tourists will be doing, but some of the coolest, hippest hidden spots that locals love. We know how we like to spend a day off in NY, so why don’t you join us? Here are our recommendations:
- Have Breakfast at The Smith Restaurant: Set the mood for your day with the right ambiance and delicious food and drinks at The Smith Restaurant. There are four great locations, all with their own take on American Brasserie. And while they serve excellent food for every meal, they’re especially famous for their appetizing breakfasts. The hardest part will be choosing just one breakfast — so go ahead and enjoy two!
- Visit the Morgan Library Museum: Part library, part museum, the Morgan Library Museum is sure to impress! Spend a part of your day visiting this NYC jewel. It combines classic architecture, beautiful artwork and sculptures, an amazing collection of rare books and even shows and concerts. Check their website for all the details, and make sure you plan enough time to see it all!
- Stroll Through Eataly for Lunch: A few hours at the Morgan will have you hungry again, so head over to Eataly, simply the best place in NYC for fresh and authentic Italian food. Wandering around smelling, observing and tasting is a trip all its own, so make sure you bring your curiosity and your appetite. The warm, vibrant atmosphere and hustle and bustle is the best of NYC and Italy in one place!
- Take an Afternoon Spa Break at Aire: What day off in NYC would be complete without a pampering spa experience? One of the best places to go is Aire Ancent Baths, a gorgeous Roman-style spa designed to take you away from the modern world and whisk you back to a different time. They’ll treat all of your senses and make sure that you’re relaxed, calm and de-stressed before you continue on your way.
- Do Some Shopping in West Village: It wouldn’t be a pampering day if you didn’t buy yourself a little something! West Village, or “Little Bohemia,” mixes all the big name shops with smaller hidden shops and spots for local artists and craftspeople. As with many destinations in NYC, simply wandering through takes you out of your head and lets you truly enjoy a moment of leisure.
At the end of your day, there are countless restaurants, shows, clubs and bars to entertain you for hours. With a little bit of planning, it’s easy to spend a pampering day in NYC and come away full energized. The hardest part is fitting everything you want to do into one day! Of course, NYC has so many facets that you’ll want to come back again and again and discover more great ways to pamper yourself.
At Mitchell’sNY, we like to do our part in helping you relax by offering convenient, reliable delivery of things like newspapers, magazines, food and drinks. Give us a call and let us know how we can make your pampering day off in NYC even more relaxed for you!
November 30, 2016
What comes to mind when you think about warehouse management? If you’ve just established your business, you may not have given it much thought yet, but it’s never too early to start thinking about how you’ll handle the goods you’ll sell. This is true even if you haven’t received your first order yet.
If you’ve operated your own business for a while, you already know that the point of warehouse management is to move and store materials within your warehouse. Depending on the industry you’re in, your approach to warehouse management may be a basic system, largely dependent on spreadsheets and manual tracking, or it may be more complex and involve advanced technology.
Over time, warehouse management systems have been developed to help companies manage their inventory of products. Material requirements planning systems, or MRPs, help manufacturers manage their raw material needs. This technology eventually evolved into MRPII, or manufacturing resource planning, which added scheduling and capacity planning functions. Enterprise resource planning systems, otherwise known as ERPs, represent the next generation of warehouse management tools. ERP systems have all of the capabilities that MRPII systems have, but they also have financial reporting and customer/vendor management abilities.
Many of today’s sophisticated warehouse management systems (WMS) are ERP systems designed specifically for warehouses. Traditionally, companies use an electronic warehouse management system to track products from their delivery to the business until their eventual shipping. A WMS would be able to tell you where every product in your inventory is located in your warehouse in real-time, as it’s received, stored, picked, packaged and shipped. A conventional WMS is designed to track the items that make up your inventory exclusively. As a result, these systems require support for the other things related to inventory management to be completed, such as billing, customer service and accounting.
Modern warehouse management systems have the capabilities of a traditional WHS, but they can do a lot more that “just” track the products in your inventory. Instead of being standalone systems, today’s warehouse management systems operate like ERP systems. This means they integrate the work performed to keep your warehouse running across departments. A modern WMS coordinates activities in your accounting, purchasing, sales, customer service, shipping, payroll and inventory departments, which enables you to run your operation more efficiently and reduces the chances for mistakes across the board.
What is Third-Party Warehousing?
While tools such as warehouse management systems exist to enable business owners to manage their inventory and overall operation efficiently, it doesn’t mean managing your own inventory of goods is necessarily the best use of your time as an entrepreneur. This is particularly true at times when you need to focus on product development, sales, and marketing, such as when your business is new, your sales are growing rapidly, or you’re expanding into a new geographic area.
Fortunately, there are companies that specialize in third-party warehousing. A third-party warehousing company will store your inventory for you. In addition, many of these companies offer other value-added services such as order fulfillment, inventory management, custom labeling and shipping.
Third party warehousing is often referred to as “third-party logistics,” or 3PL, even though 3PL often involves more than warehousing services. In 2014, the worldwide third-party logistics industry recorded $750 billion in revenue, with 3PL companies in the United States alone posting $157 billion in revenue in the same year. From 2013 to 2014, the demand for 3PL services in the United States grew 7.4 percent, outpacing the growth rate of the nation’s economy. In 2014, 96 Fortune 100 companies and 80 percent of the companies in the Fortune 500 reported using 3PL services.
Although the vast majority of Fortune 100 and Fortune 500 companies have decided that employing some form of third-party logistics makes sense for their purposes, deciding whether you should make third party warehousing a part of your business depends on a variety of factors, including your budget. If you don’t have sufficient cash flow to pay for third party warehousing, it makes sense for you to manage your warehousing and order fulfillment in-house. If your products require custom packaging, you may also want to handle your logistics yourself.
Even though handling your business’ warehousing needs in-house often provides some unique packaging options and cost savings, it has its drawbacks. Arguably, the biggest drawback to managing your own logistics the time and attention it takes away from the things you could be doing to grow your business.
Benefits of Third Party Warehousing
While saving time is an obvious benefit of using a third-party warehousing company to manage your logistics, third party warehousing provides many other advantages. These additional benefits include:
Depending on the size of your current business location, you may have to sign a long-term lease to house your inventory of products. Even if you find a commercial space that can hold your current inventory, how do you know that space will be big enough to accommodate an increased volume of materials as your business grows? Is your business cyclical? If so, you may be paying for empty space during your slower sales periods when you lease a warehouse. If you sign a lease, you have to continue to pay for the space you lease until the end of your contract’s term, regardless of whether you’ve outgrown your space or it’s close to empty at certain points of the year.
When you work with a third-party warehousing company, you don’t have to sign a lease for a location that might become unsuitable over time. Instead, many 3PLs offer flexible pricing, which means they will only charge you for the warehouse space you are currently using. During slow periods, when your products take up less space, you’ll pay less than you would during periods when you need to have more of your goods available.
In order to manage your own warehouse and order fulfillment, you’ll typically need to hire staff members to help. You’ll need to invest time and money in training them. You’ll also need to pay payroll taxes and, depending on the size of your operation and other factors, provide benefits such as health insurance.
You can avoid these upfront and ongoing expenses when you hire a third-party warehousing company. When you work with a 3PL provider, it will be the third party’s responsibility to hire, train and pay the people necessary to satisfy your warehousing needs.
Unless you’ve established a warehousing or shipping business, the odds are good that your primary business skill isn’t packing boxes with goods and shipping them. You may excel at marketing, advertising, sales or another business function instead. When you hire a third-party warehousing company, it enables you to focus on your core competencies and growing your business instead of logistics.
Allowing a 3PL provider to manage your logistics not only saves you money on labor and payroll taxes, it can also reduce your shipping expenses. In general, third-party warehousing companies combine the amount of goods they ship for you with the volume of products they ship for other companies. They then leverage the total to secure shipping rates that are typically lower than what you’d be able to negotiate on your own.
What to Look for in a Third-Party Warehousing Partner
If you’ve decided that using a 3PL provider is the right move for your business, you’ll need to know how you should pick the right third-party warehousing company. The first step in selecting the appropriate company is to understand that you are doing more than outsourcing work when you hire a 3PL provider. When you work with a third-party warehousing company, you are hiring a partner that will be responsible for critical components of your business.
Even if you make the best products and conduct an effective advertising campaign that multiplies your sales volume, it won’t matter if your 3PL provider can’t execute the tasks required to get your goods to consumers on time and intact. With this in mind, selecting the right provider is critical to your business’ success in both the short- and long-term.
While recognizing that the 3PL company you choose will be a strategic partner in the success of your business is the first step toward making the right choice, it isn’t the only thing you need to do. With a third-party warehousing company potentially being responsible for up to 60 percent of your supply chain costs, it’s important that you invest the resources necessary to do a few other things as well.
In order to make the right decision, you should consider doing the following:
Do Some Due Diligence:
You should research at least three 3PL providers if you’re looking to hire a third-party warehousing company for the first time or you’re thinking of switching to a new partner. You can start by identifying 3PLs that have experience with managing logistics in your industry and working with businesses that are similar to yours. By picking a 3PL that has experience with similar businesses in your industry, you’re aligning yourself to work with a partner that can provide insights that you can use to grow your business because your partner is already familiar with your industry and some of the business practices that have helped others succeed.
Once you’ve selected prospects to be your 3PL provider, you should contact some of the businesses they currently
work with to ask them about the relationship they have with their chosen third-party warehousing company. Inquire about whether their provider consistently delivers on its promises and if the 3PL conducts business in a timely manner. Ask about the 3PL’s response time when a client has a question or concerns, and if the provider has helped the client increase sales and reduce returns and customer complaints. You should also ask about the kind of data the 3PL provides for a client’s review, how current the information is and how quickly they share the data.
You should take some time to talk to some of the third-party warehousing company’s former clients as well. Learning why they chose to terminate their relationships with the company can help guide you toward making the appropriate final decision for your business.
In order to select the right strategic partner, you’ll need to figure out if a 3PL’s services are scalable. While most entrepreneurs are constantly laboring to grow their business, you’ll still face ups and downs in demand for your product, no matter how hard you work. If your business sells Halloween decorations exclusively, for instance, the odds are good that your warehousing needs will decrease beginning in November every year. With this in mind, you need to make sure the 3PL provider you choose will be able to scale down quickly as necessary.
If demand for your product ebbs and flows, the third-party warehousing company you select needs to be able to handle sudden increases in demand for your products without disrupting your supply chain. This is an instance in which working with a 3PL that’s already familiar with the nuances of your industry can be particularly helpful.
As a general rule, you should look for a third-party warehousing company that has clients that are both bigger and smaller than your company. If a 3PL provider has clients that are larger and smaller than your business, it’s a good indication that the provider’s operations are readily scalable.
Review Available Options:
You need to consider the types of shipping and warehousing options that will be available to you when you’re choosing a third-party warehousing company. The more options a 3PL offers, the more likely it will be that you’ll find an arrangement that is the most affordable option for your business.
Evaluate Financial Stability:
During your decision-making process, you should also evaluate the financial stability of the 3PLs you’re thinking about working with. If a third-party warehousing company goes out of business, it can have devastating effects on its clients because their own operations will come to a halt at the same time the 3PL closes its doors. For this reason, it’s vital that you choose a third-party warehousing company that has the resources to continue operating even when the economy is struggling and business is slow.
Look Beyond Price:
While the amount you will pay to establish and maintain a relationship with a logistics company is important, it’s vital that you look beyond price when you’re selecting your strategic partner. You should consider the value-added services the company provides, the options they make available and how customizable the company’s services are. You should also think about how the company will address any questions or concerns you have.
Will you have a dedicated account manager or will you have to navigate your way through an automated menu to get in touch with someone who may not even be familiar with, let alone knowledgeable about, the issue you need to have resolved? Will you receive personalized service even when it’s time to scale down your warehousing and shipping needs during a slow period? What hours during the day and night will someone be available to handle a problem if one arises?
How a 3PL provider responds to these questions and other inquiries that involve the working relationship you’re going to have with a third-party warehousing company are just as important, if not more important, than price when you’re selecting a company that is going to be a trusted strategic partner.
Why Choose Mitchell’sNY for Your Warehouse Management Needs
Founded nearly 70 years ago, Mitchell’sNY is a family-owned and operated business dedicated to meeting the needs of its clients located in New York City and the tri-state area. For more than 50 years, Mitchell’sNY Logistics has been a valued part of Mitchell’sNY. Mitchell’sNY Logistics has provided courier, shipping and delivery services to clients located in the five boroughs and beyond for decades. Because our drivers and messengers know the area so well, we have an unrivaled record of on-time performance.
We tailor our personalized services to suit your needs. Our menu of services includes:
We have a dedicated team of highly trained professionals who are ready to do whatever is necessary for your business to grow and be a success. At Mitchell’sNY Logistics, satisfying the needs of our clients is always our top concern. If you’re looking for a logistics company that truly understands what it means to be a partner, your search is over. Contact Mitchell’sNY Logistics to learn more about what our talented team can do for your business today.
November 9, 2016
Planning for a super New York party takes effort. But it’s all worth it when it goes off without a hitch, your guests are having a great time and you’re still partying as the sun comes up. With everything you have to take care of, like choosing the right location, putting together your guest list, finding the perfect decorations and pulling together an awesome outfit, why add to the stress by trying to cook and prepare your food and drinks? Leave that to the experts! At Mitchell’sNY, we have been delivering delicious food from iconic brands like Zabar’s, with their famous coffee, seafood, deli meats, fruit and cheese baskets and bagels and breads. We’ve thrown together a list of the top five reasons you should have food delivered at your next holiday party so you can focus on other things:
- Quantity: Making food for a large group of hungry partygoers is a real chore. There are always last-minute preparations to take care of and you don’t want to be stuck preparing food when your guests start arriving. When we deliver your food, all you have to do is serve it! This is also perfect if you’re holding your party away from a kitchen and don’t have anywhere to prepare large amounts of food.
- Quality: We’re not trying to question your culinary skills, but cooking for a bunch of people for a holiday party can test the skills of anyone! A moment of distraction while you’re getting ready for your party and your meals can burn, while adding a little too much salt can ruin an entire dish. Trust the experts, like Zabar’s, to prepare everything to perfection and our team here at Mitchell’sNY to deliver it on time!
- Variety: Even if you have a great recipe or a favorite appetizer you’re famous for, when it comes to holiday parties, you need variety. It can be tricky trying to think of a variety of foods to prepare and serve, which is why choosing from a menu of food that can be delivered to your home, office or hotel room is perfect. Choose as many different types of food as you like to have something for everyone!
- Practicality: You may plan a holiday party with as much care as possible, but there can always be unforeseen issues that pop up. If your plan involves preparing your food and drinks yourself, this can present a real problem. When your food is being delivered, it’s one less concern. Change of venue? More people than planned? Something you forgot? We will work with you to get what you need delivered.
- Clean-up: No one wants to think of the end of the party, but when it does come, knowing that you don’t have to clean a lot of dishes from food preparation is a real plus. When you have your holiday food delivered, you can make quick work of cleaning up afterwards. It’s also easy to re-package any leftovers in their original wrappings so food doesn’t go to waste.
There you have it: five great reasons to strike “preparing food and drinks” off the to-do list of your next holiday party! Let our team at Mitchell’sNY and popular food store Zabar’s worry about the food, while you make sure everything else is perfect for your party.
October 21, 2016
In a city the size of New York, there are countless ways to enjoy yourself year-round. Winter is an especially exciting time of year to be in The Big Apple, as the excitement and energy of the coming holidays fills the air. If you’re looking to spend some time around the holidays in NYC, we’ve got a few great tips on what to do and where to go:
- Ice skating: An NYC tradition, skating is an excellent way to enjoy the crisp winter air and take in the sights and sounds of the holidays. Some popular places to skate include the Rockefeller Center, Bryant Park and Central Park. If you don’t want to lug your skates around all day, you can rent skates at the various rinks around town. Book ahead online as the rinks are extremely popular around the holidays!
- Tree lighting at Rockefeller: If you’re visiting NYC at the end of November, you can participate in the legendary lighting of the tree at Rockefeller Plaza. Even if you can’t be there for the lighting, no trip to NYC around the holidays would be complete without checking out the huge tree lit up with thousands of lights and decorations. It’s hard not to get into the holiday mood after seeing the Rockefeller tree lit up!
- Tasty treats at Serendipity 3: There are countless places to stop for delicious food and drink in NYC, but one of our favorites is Serendipity 3. We especially love stopping there after a chilly day wandering the city for a delicious hot chocolate or a warm brownie. It’s the perfect place to recharge your batteries, fill your tummy and get ready for the rest of your holiday NYC adventure!
- Shopping: It hardly needs saying! What better place to finish your holiday shopping than NYC? There’s probably no better place in the world to get everything you need — high-end brand-name fashions, electronics, books, stationery, toys, watches, jewelry, handmade arts and crafts… We suggest the exciting, vibrant West Village, which takes on a special glow around the holidays.
- A festive show: There is one classic ballet that’s perfectly suited for the holidays and that’s George Balanchine’s The Nutcracker. You can catch this legendary ballet at Lincoln Center during the holiday season. The young will be amazed and the old will feel young again, thanks to the beauty and tenderness of this timeless classic. It really is a feast for the eyes and one of our must-do events of the NYC holiday season.
There is no wrong way to spend your holidays in NYC! Bring your family and friends and discover a different side of NYC this winter. The air will be crisp, the streets will be buzzing and everyone you meet will be sharing your excitement for the coming holidays. Our team at Mitchell’sNY will work extra hard to help you in any way we can with things like delivery of newspapers, magazines, beverages, food or any of the other great services we offer. Simply give us a call and tell us about your NYC holiday plans and we’ll let you know how we can assist!
September 5, 2016
You know those world-famous landmarks — the Statue of Liberty, the Brooklyn Bridge and Battery Park, but did you know they all have one thing in common? Water is in their backyard. New York is home to many of the world’s best restaurants, cultural attractions and professional sports teams, but it’s also got killer views — and loads of them are on the water. Here’s where you can give yourself a slice of the Hamptons without leaving town.
What says summer more than boating, fresh oysters and beer? Nothing that we can think of. Quaff your favorite adult bevvie aboard the Sherman Zwicker, the “historic wooden schooner” that’s resting in the Hudson River and home to Grand Banks. The restaurant/bar says the oyster barges of the 1700s and 1800s inspired the idea, where “wild-caught” and “sustainably harvested East and West Coast oysters” play an outsized role.
The winner of countless awards — including Best Oyster Bar in NYC (The New York Observer) and Best Outdoor Dining in NYC (The Village Voice) — Grand Banks is a go-to for date night and for impressing visiting family.
Manhattan is always a destination, but Brooklyn is so much more than hipsters. Make a night of it and walk over the Brooklyn Bridge into Brooklyn Heights, where you’ll wander by charming brownstones while smelling the aroma of what many consider the best pizza in NYC. Fornino offers unparalleled views of lower Manhattan from its Brooklyn Heights perch, plus relaxed outdoor seating and amazing sunsets, night after night. Sit on the rooftop and order pizza for the real deal experience.
No best-of list that pertains to waterfront anything is complete without Pier 66 at Frying Pan. This “historic floating lighthouse” is perpetually packed and only open during the summer months — as well as a little bit beyond (check out Oktoberfest for a fun twist on waterfront dining). Choose from small plates or full-size dinners as you take in the sights of lower Manhattan and New Jersey from Hudson River Park at West 26th St.
The Manhattan neighborhoods north of the George Washington Bridge offer absolutely exceptional views, gorgeous prewar architecture and a relaxed atmosphere that’s more downtown than midtown. You’ll love La Marina, located near the Cloisters and offering unparalleled views of the GWB and the Palisades Parkway region of New Jersey (that means more trees and less traffic). Did we mention there is a sandy beach? There is. Chill with a cold cocktail and your toes in the sand — and ask yourself why you don’t venture north of 96th Street more often.
There’s nothing like a twilight view of midtown Manhattan to make you revel in the greatest city in the world. Penthouse 808 offers cheap margaritas, half-price sushi on Monday nights and amazing sunsets just about every day of the week.
Johnny’s Reef Restaurant
Many lifelong New Yorkers have never been to City Island, the Bronx enclave that’s unlike any place else in town. Spend the day wandering among the distinctive City Island community — natives insist you’re not a local unless you were born on the Island, no exceptions — and bring cash, because Johnny’s Reef Restaurant, in business since 1950, is the place to go. Picnic-table seating and counter service perfectly reflect the laid-back vibe of City Island that’s woefully lacking elsewhere in the Big Apple.
August 1, 2016
Over the last three decades, changes in technology have redefined supply chain management. Gone are the days when the transportation of products from supplier to seller and onto the customer was limited to trucks, trains and planes.
Nowadays, innovative new vehicles and aircraft stand to revolutionize last mile logistics, while everything from printing machines to mobile apps make it easier to supply products and pinpoint destinations along delivery routes. In logistical terms, the following technologies could offer infinite growth potential:
Though the technology is only in its infancy, driverless vehicles have been a topic of much speculation — as well as controversy — in the commercial sector. In a world where conventional vehicles account for vast amounts of domestic deliveries, vehicles that don’t require drivers could potentially relieve companies of the overhead that comes with operating manned vehicle fleets.
As the technology spreads, driverless vehicles could reduce the need for numerous jobs and tasks that involve driving and could clear up traffic congestion for faster deliveries. Further last mile benefits of driverless vehicles include:
- 24/7 operation. Driverless vehicles won’t be confined to human work schedules and can, therefore, be used to deliver products during off hours, weekends and holidays.
- Expanded delivery routes. With driverless vehicles, a company can expand its area of coverage and include more hard-to-reach destinations.
- Improved customer satisfaction. With the factor of human error removed from the equation, driverless vehicles will be able to deliver products with fewer routing mishaps, late arrivals and damaged packages.
Though the technology is at least a half-century away from majorly changing the traffic landscape, driverless vehicles have come to be viewed as an increasingly serious prospect among various corners of the retail and transportation sectors.
Three decades ago, the concept of 3D printing was little more than a futuristic fantasy. In recent years, however, the concept has materialized in the form of machines that can print a variety of objects and goods through computer-controlled successive layering. Though the technology has a long way to go before it reaches the limit in terms of objects that could actually be produced with such means, 3D printing has the potential to boost production and lower costs in the following product categories:
- Non-perishable foods. Hard consumables that have traditionally been produced in factories — chocolates, crackers, pasta — could potentially be made with 3D printers.
- Apparel. Use of the technology has already been implemented for the manufacturing of eyewear, athletic shoes and even certain undergarments.
- Vehicles and aircraft. In its most amazing application yet, 3D printing technology has been responsible for numerous components in experimental models by automaker Koenigsegg and aircraft manufacturer Airbus.
In the realm of supply chain management, 3D printing could give manufacturers the ability to produce various goods on a relatively compact set of equipment that would be far less costly to run and operate than a factory.
Due to the compactness of 3D technology, printers could also be put to use virtually anywhere, which would spare companies the overhead of large, offsite production facilities. For retailers that might ultimately produce a majority of products via 3D printing, the method could allow for instant reproduction of stock on an as-needed basis. Furthermore, the technology’s ability to produce auto components could enable sellers to customize delivery vehicles according to personalized needs.
Though primarily associated with military operations, drone technology also carries vast potential in the delivery of products to consumers. Drones operate via ground control or inbuilt technology, and they can be put to use for airborne deliveries without the risks that a human pilot would encounter. The compact nature of drones also makes it possible to send them into areas that would be difficult, if not dangerous or impossible, to reach with manned aircraft or vehicles. In terms of product delivery, drone technology offers the following benefits:
- Speedier deliveries. Whereas on-ground delivery is limited by factors such as street routes and stop lights, drones can fly over buildings, rivers and grasslands to get from points A to C without a hitch.
- Deliveries to anywhere. Drones can fly over dangerous areas that a manned vehicle would have to go miles off-route in order to bypass. Likewise, drones can deliver straight to the door of penthouse suites, remote hilltop estates and other destinations that might otherwise be difficult from a logistics standpoint.
- Reduced overhead. Thanks to their small size and lack of routing limitations, drones could significantly reduce the need for drivers, delivery trucks and all the associated costs of wages, fuel and vehicle maintenance.
Essentially, drones are free from the vehicular confines of land mazes and could relieve companies of major overhead, while offering faster deliveries to a wider array of destinations.
4. Augmented reality.
There’s only so much information that maps can convey about delivery routes or what a photo might reveal about a given destination. By contrast, augmented-reality apps offer far greater range and nuance in terms of the dimensions and features of a delivery point. With augmented-reality software on hand, logistics teams and delivery personnel reap the following last mile advantages:
- Annotated site features. An augmented reality app might offer detailed information on the features seen in the street photo of a delivery destination, such as the names of each office building and public monument.
- Multi-dimensional perspectives. Imagine being able to click an object within an image, and spin or flip the object to see it from above, behind or the right and left sides. Augmented reality apps can offer such features without the need for complex camerawork or bitrate/memory-intensive video files.
- Sensory features. Some augmented reality apps are being equipped with sensory features, which in the context of delivery routes, could include the sounds and smells that drivers might encounter along key destination points.
If a delivery is being made to a restaurant or retailer that coexists within a much larger building, but only the business name and building address are provided with the delivery instructions, an augmented reality app could offer pinpointed annotations about the location and floor of the business in question.
How 3PLs Can Help Retailers With Last Mile Logistics
As technology continues to revolutionize the means for getting products out to customers at greater speeds in virtually any location, third party logistics (3PL) providers are handling the groundwork. This allows companies to focus on their products, knowing that 3PLs will handle things like warehousing, freight negotiation and order fulfillment. Whether operating from a storefront or a website, a company can reap the following benefits by partnering with a 3PL:
For most retailers, selling products is an all-consuming job in and of itself. When it comes to in-house expertise, energies are best focused on the crafts and tools of the trade. Jewelry makers are generally best at making jewelry. Clothing boutiques are usually best at producing or procuring apparel, and bakers are most in their element during the hours spent preparing cakes and pastries.
For entrepreneurs in these and various other fields, factors such as warehousing and delivery are obligations that fall beyond the scope of interest. Consequently, a lot of businesses lag in the area of supply chain management. Therefore, by switching such tasks to a 3PL, a business can benefit in the following ways:
- Superior management. With an expert 3PL handling backroom tasks such as freight negotiation, forecasting and auditing, a business can simply focus on front-end operations.
- Better productivity. With various backroom aspects managed elsewhere, businesses have more time to spend on product making.
- Improved reputation. With everything running smoother and more efficiently than before, a retailer could see customer growth through positive word of mouth.
Productivity is at the heart of all businesses. With the tasks of supply chain management relegated to a 3PL provider, businesses can amp productivity because all the time that would have previously been spent procuring shipments and fulfilling orders is now put to better use. Additionally, overhead costs can be significantly reduced with a 3PL because the expensive hiccups of in-house backroom mismanagement are removed from the equation. In summary, a 3PL can relieve a business of numerous hectic tasks, including:
- Order fulfillment. Making products and displaying them in a storefront or on a website is enough work for most businesses. The tasks of receiving orders and delivering products are more aptly handed by a 3PL provider.
- Packaging and labeling. The work involved with filling and sealing packages and applying address labels can be a lot more hectic and time-consuming than most budding entrepreneurs might realize. Though such tasks are beyond the scope of the average retailer, they’re right up the alley of a 3PL.
- Return requests. Returns are often touchy issues that must be handled with care, and 3PLs are experts at handling such situations in a manner that makes customers and retailers happy.
In the world of sales, logistics are an unpredictable beast. For instance, the factors that make July a highly successful month could be absent come fall or winter. In certain markets, sales could ride consistently high for a number of years, only to come crashing down in the face of changing trends or disruptive technology. Then again, sales might go from healthy to overwhelming, and a company could become swamped with fulfillment demands. Whether sales are brisk or modest, a 3PL can help a company do the following:
- Deal with sales spurts. With a 3PL handling excess volumes of orders, companies don’t have to overwork themselves just to stay on top of everything during peak sales periods.
- Maintain a tight workforce. When a company can simply carry on with business as normal and stick to its regular schedule, regardless of sales volume, employees don’t get overworked or become disenchanted.
- Cope with changes in stride. A 3PL exists to fulfill supply chain management needs in any given marketplace. As such, 3PLs are versed at helping companies handle changes in logistics.
In an ever-fluctuating marketplace, many companies have reaped the rewards by switching last mile tasks to 3PLs. However, many more companies could stand to benefit as well if they only knew about the advantages.
When it comes to operating a business, one mistake could have tremendous repercussions. Whether it’s down to a public relations gaffe or a faulty line of stock that leads to a rash of angry product returns, mistakes and controversies can seriously cut down a company’s reputation and customer base.
In today’s world of Yelp and other online customer feedback networks, one regretful move could mark the end of a business altogether. When it comes to stocking shelves, satisfying orders and handling customer disputes, 3PLs can help companies minimize risks by achieving the following:
- Guaranteed fresh shipments. With a 3PL, stock doesn’t arrive late, defective, broken or perished — it arrives on time, fresh and intact for reliable shelf life.
- Ensured smooth deliveries. A 3PL will also ensure each package arrives at a customer’s doorstep on time, as ordered and free of damage or defects.
- Resolved customer disputes. Regardless of a given customer’s complaints, 3PLs do their best to bring each party to a happy conclusion.
In-house supply chain management is a risky proposition for new and existing businesses alike. In today’s crowded marketplace, where customers can easily drop one company for a competitor, retailers shouldn’t risk delegating fulfillment tasks among company personnel when 3PLs exist to give full attention to that area of work.
A successful entrepreneur focuses on his or her own strengths and transfers all other lines of work to hired hands. Otherwise, it would be impossible to stay focused on the concept of the business itself.
In small, medium and large companies, the pattern is much the same: Founders and inner groups utilize their own skills and delegate other tasks to third parties. With 3PLs handling the aspects of business that aren’t specific to any one seller, the sellers themselves can harness their strengths within the marketplace and also satisfy the following goals:
- Avoid routing confusion. Deliveries don’t get stalled or misrouted for days or weeks on end when handled by 3PLs, which have routes and destinations mapped out for every order.
- Provide package tracking. As packages are en route to destinations, some customers wish to check in on the progress of their shipments. A 3PL can provide up-to-date tracking for any package.
- Ensure timely deliveries. With a 3PL handling everything from packaging to shipping, retailers don’t need to set aside time to handle orders. Therefore, packages ship and ultimately arrive at destinations with greater than average speeds — which in turn spurs more orders.
Partnerships between companies and 3PLs are the perfect balancing act. The company stays focused on product production, while the 3PL ensures faster, more reliable deliveries that ultimately lead to further sales.
Partner With a 3PL Provider
If you run a company that sells products to customers in far-off locations, a 3PL could be a boon to your ground game. Even if you simply run a local storefront, customers from across town — especially those in traffic-congested big cities — would likely appreciate the option of getting prompt deliveries right to their doorsteps. Regardless of the locale from which your business operates, explore the potential of partnering with a 3PL that serves businesses in your market.
In New York City and the tri-state area, Mitchell’sNY Logistics is a one-stop delivery service that locals count on for everything from newspapers to beverages. With our commitment to the needs of everyone we serve, we could rocket your business to newfound levels of success. To learn more about what we can do for your company, contact us online today.